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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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20/20 (stylized as 20 20) is an American television newsmagazine that has been broadcast on ABC since June 6, 1978. Created by ABC News executive Roone Arledge, [1] the program was designed similarly to CBS's 60 Minutes in that it features in-depth story packages, although it focuses more on human interest stories than international and political subjects.
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