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  2. Publishers Clearing House - Wikipedia

    en.wikipedia.org/wiki/Publishers_Clearing_House

    Publishers Clearing House (PCH) is an American company founded in 1953 by Harold Mertz. It was originally founded as an alternative to door-to-door magazine subscription sales by offering bulk mail direct marketing of merchandise and periodicals. They are most widely known for their sweepstakes and prize -based games which were introduced in ...

  3. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Promotional media. Research. v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.

  4. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

  5. Hudson News Distributors - Wikipedia

    en.wikipedia.org/wiki/Hudson_News_Distributors

    Hudson News Distributors. Hudson News Distributors is one of the two largest companies in the field of magazine distribution in the United States. [1][2] It is headquartered in Parsippany, New Jersey. [3] In 1918, Isaac Cohen founded Hudson County News in Bayonne, New Jersey.

  6. List of United States magazines - Wikipedia

    en.wikipedia.org/.../List_of_United_States_magazines

    Scout Life (Formerly Boys' Life) Children's Digest, Parents Magazine Press (1950-2009) Contact Kids, Sesame Workshop (1979–2001) Cricket. Discovery Girls (defunct) Disney Adventures (defunct) Dynamite, Scholastic (1974–1992) The Electric Company Magazine, Scholastic (1972–1987) Highlights for Children.

  7. CAP Code - Wikipedia

    en.wikipedia.org/wiki/CAP_Code

    CAP Code. The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising ...

  8. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Promotional mix. In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. [1][2][3][4][5] It has been identified as a subset of the marketing mix. [1] It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to ...

  9. Magazine - Wikipedia

    en.wikipedia.org/wiki/Magazine

    Magazine. A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three.

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