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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
In finance, a coupon is the interest payment received by a bondholder from the date of issuance until the date of maturity of a bond . Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. For example, if a bond has a face value of ...
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events. Even though there are still traditional ...
DealsPlus. DealsPlus is an online coupon and deal social commerce website. It combines aspects of an online coupon site and user-generated content driven deal focused sites. Like other coupon and deals sites, SEO plays an important role in DealsPlus’ business. Based on an SEO analysis, Priceonomics ranked DealsPlus third behind RetailMeNot ...
The website has a database of coupons and sales that are generated through affiliate relationships, sponsored posts from companies looking to promote their deals, and from user submissions. As of early 2010, the website included approximately 100,000 user submitted deals, 50,000 coupons from content partners, and at least 20,000 from 8coupons ...
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A different view, as taken by the BusinessWeek article, is that rebates can be viewed as a "tax on the disorganized" that is paid by those who do not submit their rebates as opposed to those who do. As mentioned above, rebates are also less enticing the more the consumer values the opportunity costs (time and effort) involved in rebate submission.
Offers.com conducts several consumer surveys throughout the year and pairs them with internal user behavior to gain insights on retail shopping trends. The company publishes survey findings on its blog to provide consumers with shopping and savings advice. Offers.com's data and savings tips have been quoted by national publications such as Time ...
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