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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
The company has been criticized for the high price of its brand-name glasses, such as Ray-Ban, Oakley, and several others. A 2012 60 Minutes segment focused on whether the company's extensive holdings in the industry were used to keep prices high.
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Fred Lincoln " Link " Wray Jr. (May 2, 1929 – November 5, 2005) was an American guitarist, songwriter, and vocalist who became popular in the late 1950s. His 1958 instrumental single "Rumble", reached the top 20 in the United States; and was one of the earliest songs in rock music to utilize distortion and tremolo .
The idea is to immediately remind people how quickly a discount can make up for their annual fees, notes Vachris: “You come in and say, ‘Wait, I can recoup my $60 membership with one item?’
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