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This includes developing new products for existing markets, subsequently. It is about finding new ways to boost sales and keep customers loyal and increase market share. When implementing change, companies must be careful not to compromise their existing revenue or customers.
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George Kurtz (born May 5, 1965) is an American businessman. He is the CEO of the cybersecurity company CrowdStrike, which he co-founded with Dmitri Alperovitch.. In 2024, his company CrowdStrike crashed millions of Windows computers around the world, causing billions of dollars in economic losses in what has been called the largest outage in the history of information technology.
Norton, formerly known as Norton by Symantec, is a brand of Gen Digital co-headquartered in Tempe, Arizona and Prague, Czech Republic.Norton originally provided utility software for DOS, [1] and currently offers a variety of products and services related to digital security, identity protection, and online privacy and utilities.
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Customer Switching barriers – At times, it may be difficult or expensive for customers to switch providers, especially if they have to retrain employees or modify internal information systems. [8] Indeed, switching costs are often intentionally made high in order to discourage customers from changing suppliers and adopting the technological ...
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