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Many brands like Apple, Dell, give exclusive discounts to students on their tech products, so that the students get to learn from the latest technology available making their work lesser. Additionally, travel websites also offer student discounts to help make travel more affordable for students.
Some of Dell Inc's marketing strategies include lowering prices at all times of the year, free bonus products (such as Dell printers), and free shipping to encourage more sales and stave off competitors.
Pegatron (in 2010, Asus spun off Pegatron) sells to Asus, Apple, Dell, Acer, and Microsoft. Foxconn sells to Asus, Dell, HP, and Apple. Flextronics (former Arima Computer Corporation notebook division) sells to HP. Clevo and Tongfang sell to different laptop manufacturers like Digital Storm, Eluktronics, Eurocom, Metabox, Sager, Schenker ...
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During sales e-commerce consultants reported that high numbers of consumers took advantage of sales and coupons. In turn, they recommended "multiply the MSRP" and have a 50% off sale to appeal to consumers. A drinks vendor was reportedly told to hike prices by 5x.