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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
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Ray-Ban also partnered the film with a $5–10 million television campaign. Other promotional items included Hamilton Watches and Procter & Gamble's Head & Shoulders with the tagline "Keeping the Men in Black in black". An official comic adaptation was released by Marvel Comics.
In 2003, Biden voted for the Partial-Birth Abortion Ban Act of 2003. In 2007, he opposed the United States Supreme Court ruling in the case of Gonzales v. Carhart which upheld the Partial-Birth Abortion Ban Act of 2003. He defended his opposition, saying he opposed the court's reasoning for the ruling, not the decision itself.
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Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
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