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In the 1980s the Ray-Ban Clubmaster was added to the model line. The Clubmaster has a browline frame and went on to become the third best selling sunglasses style of the 1980s, behind the Wayfarer and Aviator. In 2007, Luxottica Group launched Ray-Ban Youth, a collection of prescription eyewear aimed at children ages eight through twelve.
Though Wayfarers' cultural popularity was aided in 1980 by the film The Blues Brothers, only 18,000 pairs were sold in 1981, and Wayfarers were on the verge of discontinuation. In 1982 Ray-Ban signed a $50,000-a-year deal with Unique Product Placement of Burbank, California, to place Ray-Bans in movies and television shows.
Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. [2] The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid ...
Aviator sunglasses. F.W. Hunter, Army test pilot, with AN 6531 sunglasses (1942) Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
The modern monobrowline originated in the 1980s, as part of an effort by Bausch and Lomb to diversify their Ray-Ban sunglass collection with the Wayfarer Max, a fusion of the then-popular Wayfarer and Clubmaster sunglass models. The style proved unpopular and was quickly phased out.
June 23–September 6 – The 1980 United States heat wave claims 1,700 lives. June 27 – U.S. President Jimmy Carter signs Proclamation 4771, requiring 19 and 20-year-old males to register for a peacetime military draft, in response to the Soviet invasion of Afghanistan.