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Bluetooth beacons are hardware transmitters — a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones , tablets and other devices to perform actions when in close proximity to a beacon.
iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
Bluetooth Low Energy (Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) aimed at novel applications in the healthcare, fitness, beacons, security, and home entertainment industries.
Bluetooth low energy (BLE) The majority of beacon location devices rely on Bluetooth low energy (BLE) technology. Compared to 'classic' Bluetooth technology, BLE consumes less power, has a lower range, and transmits less data. BLE is designed for periodic transfers of very small amounts of data.
802.11 Beacon frame. A beacon frame is a type of management frame in IEEE 802.11 WLANs. It contains information about the network. Beacon frames are transmitted periodically; they serve to announce the presence of a wireless LAN and to provide a timing signal to synchronise communications with the devices using the network (the members of a ...
The process of Bluetooth-based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server.