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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Background In April 1965, the Kinks' personal manager Larry Page announced the band's intention to tour the United States. Initially planned to begin on 11 June, the tour would run for three weeks and would be the band's first in the country. The shows formed the third leg of a world tour, following concerts in January and February in Australia, New Zealand, Hong Kong and Singapore, and ...
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
Background and recording The Kinks, around the time of the recording of Lola Versus Powerman; from left: John Gosling, Dave Davies, Mick Avory, John Dalton, Ray Davies. The Kinks' ban by the American Federation of Musicians on performing in America, which had been in force since their 1965 US tour, was lifted in 1969, so the group's management arranged a North American tour.
Ray of Light is the seventh studio album by American singer-songwriter Madonna, released in early 1998 by Maverick Records.A major stylistic and aesthetic departure from her previous work, Bedtime Stories, Ray of Light is an electronica and techno-pop record which incorporates multiple genres, including ambient, trip hop, psychedelic music and Middle Eastern music.
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